“The truth is, we would not be anywhere close to where we are without him.” – Kim M.

A Pioneer of Texas Wine
McPherson Cellars was created to honor Winemaker Kim McPherson’s father Dr. Clinton “Doc” McPherson, a founder and pioneer of the modern Texas wine industry.
Although Kim McPherson has painted the modern portrait of high-quality winemaking in Texas, his father, Clint “Doc” McPherson, provided all the requisite tools. What started out as experimental vine planting in the 1960s—at a time when there were virtually none in the entire state—evolved into an extraordinary framework that has since shaped the Texas High Plains landscape today. Doc is, and will always be, recognized as one of the founding fathers of modern Texas wine.
Feeding off the tenacity and vision of his father, Kim completed his enology and viticulture studies at world-renowned UC Davis in the 1970s before heading off to work in Napa Valley. The region was in the midst of a buzzing wine renaissance that would soon reach all corners of the world. Despite being in the epicenter of this bourgeoning wine region, Kim’s heart drifted back to Texas: he wanted the same success for his home state.
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Shop Our Wines
Texas wines grown right here on the High Plains–our home. Warm-climate varieties from around the world crafted without compromise to taste the best of this land.
Texas American Viticultural
Areas
- Bell Mountain, AVA
- Davis Mountain, AVA
- Escondido Valley, AVA
- Fredericksburg, AVA
Texas American Viticultural
Areas
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Morbi eget lectus quis dui laoreet laoreet non id leo. Nunc ultrices sollicitudin purus id pulvinar. Sed viverra, eros vel interdum sagittis, massa ex sollicitudin dui, eu tempus libero odio ut urna. Mauris vel blandit nisi. Praesent vitae massa viverra eros vulputate sollicitudin ut eget ex. In cursus justo vel nibh venenatis bibendum. Morbi in felis arcu. Aenean rutrum tortor elementum nulla varius, sit amet vehicula nisl fringilla.
Morbi eget lectus quis dui laoreet laoreet non id leo. Nunc ultrices sollicitudin purus id pulvinar. Sed viverra, eros vel interdum sagittis, massa ex sollicitudin dui, eu tempus libero odio ut urna. Mauris vel blandit nisi. Praesent vitae massa viverra eros vulputate sollicitudin ut eget ex. In cursus justo vel nibh venenatis bibendum. Morbi in felis arcu. Aenean rutrum tortor elementum nulla varius, sit amet vehicula nisl fringilla.
A Texas Time
“Our beautiful facility is located downtown in the old
Coca-Cola bottling plant in Lubbock’s historic Depot District. The space includes a lofty interior, tasting room, and outdoor patio, available to rent together or separately for a variety of events and soirées of all sorts!
Three Unique Clubs
Sagmor

This club includes three releases per year. Selections include red, white, and rosé wines—something for every time and place! Members may choose between one of each wine, two of each, or three of each
MEMBER PERKS
- Complimentary Sagmor Club tastings for you & three guests
- 15% off all wine purchases
- First access to limited-production wines
- Invitation to our local Pickup Parties
Block Select

A club for those who consider “a bottle of red” their usual preference! From our small lots highlighting single-vineyards to our classic red blends, this selection contains tannins and structure
MEMBER PERKS
- Complimentary Sagmor Club tastings for you & three guests
- 15% off all wine purchases
- First access to limited-production wines
- Invitation to our local Pickup Parties
Favorites

Each month we select two bottles we’re loving at the moment. This gives members the opportunity to taste through our portfolio and revisit favorites. Wine selections will default in your shopping cart before each processing date. At that time you will be notified (two weeks prior to shipping) and have the option to customize your subscription by adding or swapping out wines.
MEMBER PERKS
- Complimentary Sagmor Club tastings for you & three guests
- 15% off all wine purchases
Sagmor
This club includes three exclusive releases per year. Selections include red, white, and rosé wines—something for every time and place! Members may choose between one of each wine, two of each, or three of each.
