Red wine flying from a glass in front of a tropical plant

A Texas Legacy

In the earliest days of Texas grapegrowing, our founder Dr. Clinton ‘Doc’ McPherson championed an industry that existed only in his dreams. The vines he planted were some of the first to yield true Texas wines. Forty years later, the McPherson family proudly carries on his legacy through farming and winemaking inspired by the world yet deeply rooted in the High Plains.

Shop Our Wines

Texas wines grown right here on the High Plains–our home. Warm-climate varieties from around the world crafted without compromise to taste the best of this land.

Side of McPherson Cellars building in Lubbock, TC

A Taste of Texas

The best way to explore our wines is to enjoy our hospitality. Join us for a flight, a glass, or a bottle, inside our tasting room or on our shady patio. We are open Tuesdays through Saturdays from 12pm-7pm, for groups of up to five without prior reservation. We’ll see you there!

McPherson Cellars
1615 Texas Avenue
Lubbock, TX 79401

Discover the Texas High Plains

The Texas High Plains AVA growing region is situated entirely within the Great American Desert in Northwest Texas, near Lubbock. The high elevation, ample sunshine, moderate levels of rainfall, large swings in temperature, and low disease pressures create an excellent environment for grape growing.

Bride and groom surrounded by people

A Texas
Time

Our beautiful facility is located downtown in the old Coca-Cola bottling plant in Lubbock’s historic Depot District. The space includes a lofty interior, tasting room, and outdoor patio, available to rent together or separately for a variety of events and soirées of all sorts!

Welcome to
 the Club

Bottles from Sagmor wine club selection

SAGMOR

This club includes three exclusive releases per year. Selections include red, white, and rosé wines—something for every time and place! Members may choose between one of each wine, two of each, or three of each

Bottles from Block Select wine club selection

BLOCK SELECT

A wine club for those who consider “a bottle of red” their usual preference! Members receive three red wines, twice a year. From our small lots highlighting single-vineyards to our classic red blends, this selection contains tannins and structure.

Bottles from Favorites wine club selection

FAVORITES

Each shipment is completely customizable! Members are notified before a shipment goes out, and can make any customization desired. This gives members the opportunity to taste through our portfolio while staying well-stocked at home.