McPherson Cellars


The Texas High Plains AVA lies within the High Plains sub-region of the Great Plains, stretching from Amarillo in the north to the New Mexico border and extending just south of Lubbock. While it is Texas’s second largest AVA—spanning around 8 million acres—less than 4,000 acres are planted throughout. Grapes and wine have been produced in this region since the mid-1970s, and High Plains vineyards have become a major supplier to wineries throughout the state. The eastern border of the Texas High Plains AVA follows the 3,000ft elevation contour line along the Caprock Escarpment, the steep transitional zone separating the High Plains from the lower plains to the east. The Texas High Plains AVA is located on a huge high plateau, with elevation ranges from 2,800 to 4,000 feet above sea level—most vineyards are on flat terrain between 3,000 feet and 4,000 feet. This positioning provides continental climate of long, hot, dry summers and cool evenings—significant diurnal shifts that aid in retaining grape acidity and slower ripening. The region is also windy and arid, relieving us of any fungal pressures felt elsewhere in Texas. There are 31 soil associations within the AVA, five of which comprise 75% of the acreage in the region: Pullman-Randall-Lofton, Amarillo-Acuff-Olton, Patricia-Amarillo-Gomez, Olton-Acuff-Amarillo, and Pullman-Olton-Randall. The second and third most prevalent associations are sandy clay loams that are very well suited to grape production—almost all vineyards are own-rooted because of the sandy soils. We feel the higher elevation and semi-continental weather patterns here provide the best growing environment for grapegrowing in Texas, and source exclusively from the Texas High Plains AVA.

Our estate Sagmor vineyard is located in southeast Lubbock, planted to Sangiovese, Cabernet Sauvignon, and Touriga Nacional. We also partner with Terry County growers Lahey Vineyards, Castaño Prado Vineyard, Lepard Vineyards, Lost Draw Vineyards, and Reddy Vineyards.